CLIENT CASE

Conceptual design of a general-purpose robot, powered by AI

Sanctuary AI is a Canadian AI and robotics company on a mission to create the world’s first human-like intelligence in general-purpose robots. MERPHI has collaborated with Sanctuary AI to create various concepts for their humanoid general-purpose robot, Phoenix™. Together, we developed the concepts into the current humanoid robot, which the company officially unveiled in May 2023.

Client

Sanctuary AI / Canada

Year

2021-ongoing

Deliverables

Concept Design, Industrial Design, CMF and DFM

Challenge

Humanoid robots are highly complex with a physical design that needs to follow specific hardware requirements. The industrial design of a humanoid robot must meet this challenge while also taking into account the preferences of the people who will interact with it. In order to turn the concept into reality, the first challenge was to effectively collaborate with various teams at Sanctuary AI, made possible due to their highly-capable technical and executive teams. The second challenge was to create a humanoid robot that looks endearing and competent, while also displaying mechanical prowess and an AI control system.

Solution

The design team at MERPHI was tasked with conceptualizing the appearance of Phoenix™ robots and working with the Sanctuary AI team to develop it into a usable final product. The design needed to communicate the physical functionality and AI capabilities of the technology in an approachable way. Using psychological concepts like Uncanny Valley, we were able to create a look that portrayed intelligence and capability, while also being friendly looking. 

Are you interested in collaborating with us?

We would love to hear from you. Fill out the form and we’ll get back to you shortly.

More cases

Poster visualizing the most notable quadruped robots from 2023

Quadrupeds 2023

A list in the form of a poster visualizing the most notable quadruped robots from 2023

Poster visualizing the most notable quadruped robots from 2023

"Colorful robots"

Lights and colors are effective means of communication, providing a quick and easy way to convey messages. However, using colors and lights incorrectly or inconsistently can negatively impact communication.

A list in the form of a poster visualizing the most notable humanoid robots from 2023

Humanoid poster 2023

First version of our humanoid poster showcasing the most prominent and mentioned humanoids during 2023

A list in the form of a poster visualizing the most notable humanoid robots from 2023